​

I've worked across some serious creative territory. At Riviera Yachts I was one of just two designers serving a global brand of 9,500 people; focusing on brand and communications -managing creative across international campaigns, boat shows, and dealership networks worldwide. I've refined the brand identity of Penetrator Fins, one of the world's leading freediving brands, and produced bespoke superyacht nameplates in 316 marine-grade stainless steel, taken from design through to physical fabrication for multimillion dollar clients local and international.
 

On the editorial side, I've designed for Metro and North & South in New Zealand, worked with Key Media, one of Australia's most prominent publishing houses, across titles including Canadian Real Estate Wealth and HR Magazine Australia, and received an honourable mention at the Canadian Magazine Awards. For five years I was sole designer across four concurrent publications for Tarawera Publishing. I also founded NZSPEARO, the first spearfishing magazine in New Zealand, working with global dive brands including Riffe (USA), Cressi-Sub and Picasso (Italy).

Across all of it, branding and packaging have been constant threads. From brand identity and visual systems to packaging design and print production, I've delivered integrated creative across every medium and format. I bring strategic thinking to every brief, understanding what work needs to achieve, not just how it should look. Much of my best work has come from industries I'm genuinely passionate about: action sports, freediving, and the marine environment. When you love the world a brand lives in, it shows in the work.
 

I measure success simply: does it stop people, does it connect, and does it still hold up five years later. Available for freelance, contract, and remote engagements. Let's make something worth looking at.