STRYK FISHING

For STRYK Fishing I aimed on creating a bold brand identity designed for impact, combining modern appeal with the energy and precision of high-performance fishing gear. I developed a visual system that balances clean, premium aesthetics with strong, legible typography, helping the brand stand out in a category traditionally dominated by busy, conventional packaging. The design emphasizes clarity, motion, and strength while communicating the passion and intensity of the fishing experience. Deliverables included brand identity, product packaging design, and art direction across all touchpoints, ensuring consistency from shelf to digital presence. Every element was crafted to feel confident, approachable, and visually striking, elevating STRYK to compete in the premium fishing gear market with a distinctive, contemporary voice.