121 SOL'S CAFE

A warm and contemporary identity crafted for a neighbourhood café in Ponsonby, one of Auckland’s most affluent retail and lifestyle precincts. The design balances specialty coffee culture with a sense of everyday ritual, pairing clean aesthetics with an inviting, relaxed atmosphere that complements the surrounding high-end brands. Rooted in the charm of its heritage building, the visual direction brings together warmth, simplicity, and modern restraint to create a space that feels both local and elevated. As the sole designer, I established the brand identity across signage, menu systems, environmental touchpoints, and social content to ensure a cohesive look and feel. Deliverables: brand identity, signage, menus, environmental graphics, and supporting digital assets.