PENETRATOR FINS

With Penetrator Fins I focused on refreshing an existing brand to create a more modern, cohesive, and technically confident presence across identity, website, and product design. I aimed to elevate their reputation for excellence in composite materials by building a visual system that pairs clean, contemporary styling with the precision and durability behind their high-performance fins. The rebrand introduced refined typography, updated colour direction, and a clearer structural logic that helps the brand feel both premium and grounded in craft. I also designed their new e-commerce website, creating an experience that is streamlined, informative, and easy to navigate. Beyond digital, I shaped product design across fins and apparel, ensuring graphics, finishes, and form details worked together to strengthen recognition and communicate Penetrator’s commitment to innovation.