PILLAR

Conceptual work for Pillar Performance explores how visual identity can drive clarity and energy within the health and endurance space. I developed a fresh creative direction for their social media feed and key web banners, focusing on bold typographic rhythm, confident colour blocking, and a cleaner visual hierarchy to support product stories. I approached the project with an editorial mindset, shaping layouts that feel purposeful and easy to navigate while still capturing the intensity of endurance culture. Using expressive type moments, structured grid systems, and simplified graphic elements, I created a direction that balances performance-driven precision with an approachable tone. The concepts were designed to help the brand strengthen recognition, elevate its digital presence, and communicate product benefits more effectively across online touchpoints.