ENDURING DESIGNS

My work for this boutique New Zealand furniture studio focused on creating a design approach rooted in the country’s natural landscapes, reflecting quality, longevity, and artistry. I developed a full branding package that communicates the beauty of handcrafted, sustainably made furniture, using a refined visual language of natural textures, thoughtful typography, and warm, inviting colour palettes. The project included packaging design, website design, and a fully functional e-commerce store, ensuring a cohesive experience across all touchpoints. Each element was crafted to highlight the uniqueness of every piece while supporting the brand’s identity as a premium, environmentally conscious studio. The work balances elegance, accessibility, and storytelling, helping the startup establish a confident, market-ready presence.