BETTER BOX

Better Box - the project goal was producing a family-friendly brand and packaging system for a first aid kit that balances safety, usability, and approachability. I developed a visual identity with bright, playful graphics, clear typography, and thoughtful colour cues to make medical essentials feel engaging and easy to navigate. The packaging was designed to be inviting, intuitive, and shelf-ready, encouraging confidence and ease of use for all ages. Beyond aesthetics, I considered hierarchy, accessibility, and functionality, ensuring the kit was both practical and visually appealing. Deliverables included brand identity, packaging design, and art direction across all touchpoints, creating a cohesive, approachable, and professional product that transforms everyday first aid into a positive and reassuring experience for kids.